28 days. 12 daily tasks. Three pillars: Body, Brain, Business.
No shortcuts. No negotiation. No half-measures.
Be brutally honest with yourself through this entire setup. The data you enter here is how we measure your transformation. If you lie to yourself at the start, you rob yourself of seeing how far you actually came.
Who are you?
Your name and email. We use email for login, progress reports, and account recovery.
FIRST NAME
EMAIL ADDRESS
VERIFY YOUR EMAIL
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Invalid code. Check your email and try again.
What's your physical goal?
This sets your nutrition targets.
Build Muscle
Higher protein, caloric surplus, strength focus
Lose Fat
High protein, caloric deficit, body comp focus
Peak Performance
Balanced macros, maintenance, energy focus
Your Nutrition Targets
Enter your weight and we will calculate your targets based on your goal. Adjust if needed.
BODY WEIGHT (lbs)
RECOMMENDED FOR YOUR GOAL
DAILY PROTEIN GOAL (grams)
DAILY CALORIE TARGET
These are calculated from your weight and goal. Feel free to adjust based on your experience.
Your Mental Baseline
The Brain pillar is built on focus and input. Where are you starting from?
DAILY DEEP FOCUS HOURS (currently)
Deep work = uninterrupted, no phone, single-task. Be honest about the real number.
DAILY READING (minutes currently)
Books, articles, courses. Not social media scrolling.
YOUR 28-DAY TARGETS
FOCUS HOURS TARGET (daily)
READING TARGET (minutes daily)
We added 1 hour of focus and 10 minutes of reading to your current baseline. Adjust if needed.
Where are you in business?
This helps us tailor your weekly report and track your growth. No judgment. Just data.
WHAT DO YOU DO?
CURRENT MONTHLY INCOME
TARGET MONTHLY INCOME
Again: honesty. The gap between where you are and where you want to be is the whole point.
Your Declaration
Read this. Mean it.
I, ___, am entering The Standard.
28 days. No excuses.
I will hold the line when it gets hard.
I will not negotiate with weakness.
I will prove it with action, not words.
FACTA NON VERBA.
Share Your Story
Your transformation has the power to give someone else the courage to start. If you are open to it, let us know what we can share.
Progress photos (before/after, workout shots)
Business results (income growth, wins, milestones)
Journal excerpts or quotes (with your name)
Video testimonial or interview
Use my data but keep my identity anonymous
Full case study (name, photos, story, results)
Your story could be the reason someone finally decides to stop settling and start building. We are grateful for the opportunity to use your results to move others to action.
II
PROVEN
Consistency is character. You are proving yours.
CODEX DROP
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THE STANDARD
FACTA NON VERBA
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INITIATE
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STREAK
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CURRENT DAY
28
DAYS LEFT
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Foundation
WEEK 1 / INITIATE
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COMMUNITY PULSE
BADGES
MILESTONES
28
CHALLENGE
60
TWO MONTHS
90
QUARTER
180
HALF YEAR
365
ANNUAL
MONTHLY CHALLENGE
THE CRUCIBLE
Progressive overload: increase all metrics by 5% each week for 4 weeks. Train harder. Earn more. Push every edge.
CRUCIBLE SURVIVOR
SHAREABLE CARD
THE STANDARD
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FACTA NON VERBA
🔒
RANK ACHIEVED
ARCHITECT
22
DAYS LOGGED
18
BEST STREAK
Your data is safe. Your rank is preserved. Resume your subscription to pick up where you left off.